Privacy Statement

Gravity Forms

Our forms are displayed using the Gravity Forms plugin (from Rocketgenius, Inc.).

When a form is submitted, the data is stored in the WordPress database.
So this is also where possible personal data is stored.
In addition to the completed fields, the form also stores the user’s IP address.
We do this in order to block possible SPAMmers.

In no way is this information shared with Rocketgenius.

Savvii BV

The website hosting is hosted by WordPress hoster Savvii BV. So on their servers are the website files and the database. This database also stores some personal data, including the data entered on forms. This includes Name, Function, Company Name, Email address, Phone number, Website, Address and IP address.

ActiveCampaign

The marketing automation system used is ActiveCampaign.
This database system stores data on individuals / companies.
Personal data that may be stored in it are: Name, Job title, Company name, Email address, Phone number, Website, Address.

In addition to the above information -if you give us permission to install cookies- we also track which pages you visit on the website.
This enables us to offer you content that suits you.

Our newsletters and email campaigns are also sent using ActiveCampaign.
Here we track who clicks on which link so we can see what type of content appeals best to the newsletter/campaign target audience.

The data in ActiveCampaign is hosted by them through AWS in the US.
For more information, see ActiveCampaign:

Google Analytics

Google Analytics (GA4) tracks our website traffic. Using this tool, website performance and effects of marketing activities are analyzed. Among other things, GA4 records:

  • From what location do you visit the website?
  • From what source (resource) did you come to this website?
  • How long will you stay on this website?
  • What pages are you looking at?
  • What is the level of interaction (engagement) with the pages visited?
  • What device / operating system / browser are you using?
  • What forms do you fill out?


GA4 uses IP addresses to link a place name, continent, country, region and subcontinent to a user. IP addresses and personal data of users are never stored. The data collected is stored for a maximum of 14 months and also processed on servers within the continent where the organization is located. Within the collected data it is possible (upon request) to delete the data of a specific user. If you want to prevent data from a website visit from being collected you can use the Google Chrome opt-out browser add-on install.

Data collection and processing is anonymized and data is not collected or processed by third parties. Google may provide information to third parties if Google is legally required to do so, or insofar as third parties process the information on Google’s behalf. We have concluded a processor agreement with Google and thereby prohibited Google from using the obtained analytics information for other Google services.

Google Tag Manager

This website uses Google Tag Manager.
This allows us to manage various (tracking) codes (tags) on the website.
Tag Manager itself does not register any personal data and only ensures that certain tags are activated or not.

The data stored by Google is hosted in the US.

Google Optimize

We regularly test our website to see on which page variant a visitor best reaches his/her goal. We do this with the help of Google Optimize. With this we test two or more different variants of the same page. Google Optimize keeps track of which page variant you have seen and to which page you click through.

The data stored by Google is hosted in the US.

Google Fonts

The website uses fonts via Google Fonts so that the website matches our corporate identity.
When you visit this website, your browser loads them into your cache to display text correctly.
To do this, your browser connects to Google’s servers, allowing Google to see that you are visiting our website using from your IP address.

The data stored by Google is hosted in the US.

Google reCAPTCHA

This website uses “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”).
The reCAPTCHA function checks whether the forms on this website (for example, the login and contact forms) are filled out by humans (and not bots).
Once you visit our website, reCAPTCHA creates a behavioral analysis of the interaction between your browser and the website.
This contains no personal data, but does include scroll behavior, mouse behavior, and time on pages.
The data is sent to Google’s servers and analyzed.

ReCAPTCHA makes it more difficult to abuse the website by brute-force, Phishing, or SPAM.

YouTube

Videos on the website are in some cases hosted by YouTube, part of Google.
YouTube keeps track of which videos you watch and how far you have watched a video.

The data stored by Google is hosted in the US.

Microsoft Clarity

We use Microsoft Clarity to measure the user experience / usability of our website.
Microsoft Clarity collects anonymous usage information from our website, including the pages you visit and generating heatmaps and recordings based on mouse movement / clicks and scrolling.
Microsoft Clarity does not collect completed form fields or personal information.

Hotjar

We use Hotjar to measure the user experience / usability of our website.
Hotjar collects anonymous usage information from our website, including the pages you visit and generating heatmaps based on mouse movement / clicks.
Hotjar does not collect completed form fields or personal data.

Hotjar’s data is hosted by AWS in Ireland.

Zapier

Zapier is used to connect certain services.
Data you enter in one service can be forwarded to another service via a ‘Zap’ (a connection between two services in Zapier).
For example, from Typeform to ActiveCampaign.

Zapier stores each service’s login credentials encrypted.
They need those to run the zap.
That data is used only for the zap’s purposes.
This data is hosted at Zapier by AWS in the US.

Typeform

Typeform is an external forms tool that we regularly use for questionnaires in addition to Gravity Forms.
The answers to the form fields -which in some cases include personal data- are stored on Typeform’s servers via AWS in the US.

In some cases, the completed forms are also forwarded to Activecampaign and the website.

Third-party tracking

Some third-party tracking codes (services) are used on this website to display advertisements that match the pages you have visited on our website. Services we show these ads on are from Google, Facebook and LinkedIn.

If you have an account with one of the above parties, their privacy policy may state that they can link your visit to our website to your profile on their website. As a result, your visit to our website may therefore be shared with the parties listed below.

We ourselves do not share personal data with any of these services.

Cookies

In our Cookie Statement you will find an overview of all Cookies running on this website.

Changes

This Privacy Statement is subject to change. Changes to this Privacy Statement will be posted on the website.

Questions

If you have any questions about this Privacy Statement, please contact us.